Most e-commerce mattress players design the product they sell as each brings something different to the market. Some, such as Casper, actually manufacture the product itself. Others partner with an existing mattress manufacturer while they concentrate on marketing, sales and customer service.
“We did all the design and testing in house and used Canadian industry experts from Springwall Sleep to help us with some of the key engineering issues around the new roll pack technology,” says Kellie Amis. “They are a great partner as we have complete creative license and get exclusives on many of the design and manufacturing details. We hand-make Havens daily in New Brunswick and ship free to anywhere in Canada.”
For now these merchants are focused on selling their own brands and aren’t all that interested in offering product made by the more established manufacturers.
“No, [we won’t allow sell products from other manufacturers],” says Amis. “We tend to be fussy about all the details and quality control.”