A few years ago, a writer for Business Insider, the U.S. business news web site, sang the praises of Casper’s boxed mattress and vowed to never buy a mattress in store again. She wasn’t the only convert. As anyone who manufactures or retails mattresses knows, the innovative, Manhattan-based start-up has been wildly successful so far, attracting such big name investors as Leonardo DiCaprio, Tobey Maguire and Adam Levine.
Needless to say, the online mattress business has exploded in recent months with competing start-ups popping up at an almost furious rate. The trend has also been embraced by a number of Canadian entrepreneurs, some with experience in the mattress business and some without. Among them are Endy Sleep, Naked Mattress and Sleep Envie, all headquartered in Toronto. Joining them is Novosbed, which calls Edmonton home and then there’s Haven Mattress, located in Kelowna BC with production in New Brunswick.