Visiting the used car dealer is something that many describe as a painful experience. There are so many things that may or may not make it easy to purchase the right product. Let's not forget the high pressure sales tactics as well. The mattress industry suffers from a similar stress level. Heavily discounted mattresses make it almost impossible to determine exactly what a fair price for a new mattress really should be. Unlike the car dealer where consumers could at least compare features like horse power, gears, options. The mattress business is designed in most cases to confuse. Making a decision on a $4,000 mattress by laying on it in a showroom for 10 minutes does very little to guarantee comfort compatibility.
For a few brave mattress manufactures, a new concept offers customers the opportunity to sleep on their product for a number of months with the option of a full money back refund. The gamble seems to be paying off as industry stats indicate an over 98% satisfaction rate. Consumers love the convenience of on-line shopping and easy returns. Lowering the risk to the consumer is a great way to encourage customer satisfaction and build brand loyalty.